【影响】精彩节目锦绣新生ShuBrocadeRejuvenated
正因为母亲的这份事业,让杜予立对艺术设计生了浓厚的兴趣。17岁那年,杜予立前往加拿大就读于新斯科舍艺术学。2011年,硕士毕业后,杜予立先后进入加拿大多家创意设计公司工作,期间曾参与了微软宜家等品牌的项目设计。五年后,杜予立在加拿大成立了自己的设计公司。然而,就在这时,母亲经营的蜀江锦却亟需转型,希望他回到成都协助完成企业改革。
But it was what his mother was doing that made him interested in art design. When he was 17, he decided to learn art design in Canada. After he received his master’s degree in 2011, he worked in several creative design companies, when he was involved in projects for Microsoft and IKEA. Five years later, he founded his own design company in Canada. However, at that time, his mother’s Age of Brocade was in need of transformation, and she wanted him to return to help her.
2015年,杜予立不得不回到成都开始全面接手公司的管理工作,对蜀锦蜀绣品进行市场化改造。然而老店换了新掌柜想要推陈出新却是困难重重。
In 2015, Du Yuli had to return to Chengdu to take over the company for the marketization of Shu brocade and embroidery products. However, the new manager’s reform was met with resistance.
品的更新让公司逐渐扭亏为盈但杜予立对此并不满足,他所希望的是蜀锦蜀绣的文化能真正走进大众的生活,杜予立将突破口放在了博物馆上。目前,他正在着手蜀锦织秀博物馆的第一期改造,准备在博物馆里推出一场特别的展览。为此,他决定出去找找灵感。
The renewal of the product gradually turned the company around. But he wants to do more to make Shu brocade and embroidery part of people’s daily life. He decided to start with the museum. Now he is busy with the first phase renovation of the museum. A special show will be staged in it. Du Yuli went out for inspiration.
今年夏天由杜予立精心策划打造的长乐未历代珍品特展如期开幕。古老与现代,传统与时尚的巧妙融合,让前的观众感受到蜀锦蜀绣跨越时空的秀美。
In this summer, Du Yuli’s Exhibition of Ancient Treasures of Shu Brocade and Embroidery kicked off. Visitors were marveled at the ingenious combination of the ancient and modern, tradition and fashion across time and space.
想了解更多杜予立和蜀锦蜀绣的故事,欢迎猛戳上方节目视频。
Click the above video to know more
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